Hans Peter Bech

Sidst opdateret: 10. juni 2022
Hans Peter Bech


Hans Peter Bech (cand. polit.) skriver om international forretningsudvikling i IT industrien.


Adresse: Leerbjerg Lod 11, 3400 Hillerød Land: Denmark Mobil: 23476762 E-mail: Klik for at se e-mail CVR: 27402917

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Forlag: TBK Publishing® Udgivelsesår: 2015

Building Successful Partner Channels

“Building Successful Partner Channels” is laying out the roadmap for achieving global market leadership through independent channel partners in the software industry. The book discusses when the indirect channel approach is advantageous and when we our best approach are direct to our customers. Using the Osterwalder business model framework the book provides guidelines for how to develop the channel partner strategy and design the channel partner program. The book also review the option of a 2-tier distribution model using distributors as well as the impact of the SaaS format of the relationship between channel partners and the software vendors.